Defying the current global market slump, the Tata Motors group of India has released its Sales performance figures for the month of May showing a remarkable 42.3% rise in sales for its Land Rovers compared with sales during the same month last year. You can take part in Land Rover’s recent success by visiting McDonald Land Rover today.
Its company press release made last week showed the Jaguar land Rover company sold 12,181 Land Rover vehicles. More than what it sold during the same period in 2009. This is nothing less than a spectacular development for the struggling company which had been experiencing losses over the last months of its operations since acquiring the Jaguar Land Rover Company from Ford Motors in 2008 to the tune of â‚¤1.7 billion.
According to the press release, its sales performance ending in May has been steadily improving â€œconsistently since launching its 2010 model year line-up which saw the release of new Land Rover models equipped with the latest, most technologically advanced and efficient features in all of Land Roverâ€™s history.â€ You can pick up spare Defender parts at McDonald Land Rover.
Its domestic upscale market in India contributed the biggest share to its overall performance reaching 64% sales growth with 3.040 units sold. The US and Canada markets come next with 24% sales growth with 2,935 Land Rover units sold in the same period. You can also get Range Rover Sport repairs online at McDonald Land Rover.
Elsewhere, China registered a phenomenal 104% increase even with just 2,026 units sold followed by Italy with a 25.9% growth selling 1.133 units. In the UK, former home to the Land Rover marque, the Freelander 2 continues its best selling run in the markets with a 60% sales improvement in May against the same month last year.
Meanwhile, its Range Rover series exhibited the highest market growth rate at a 121% increase in vehicle registration for May alone. Sales of its Land Rover Discovery 4 also registered an increase of 84%, 58% for the Range Rover and 32% for the Defender in May 2010.
Do all these up trends mean the global recession is over? Dream on, though there are already recovery signs. It just goes to show that Tata Motors was right in targeting the upscale markets with its Jaguar Land Rover acquisition. Thereâ€™s no longer any question remaining that the upscale markets for luxury SUVs in immune to economic distress in the mass markets and slowdown in overall spending trends in a recession.
While the royalties and aristocrat may sympathize with the middles class people losing their jobs and getting poor, they canâ€™t be bothered by peasant concerns for diluting a lifestyle theyâ€™ve inherited.
The Jaguar and Land Rover name, particularly Range Rove, are not in the alley for middle class mass markets. In short, upscale markets are neither price sensitive nor dependent on the overall economic activity. Rich people have been to known to simply travel and shop overseas or import what they want regardless of domestic economic conditions.
This is one of the basic free market economy lessons that have not escape savvy manufacturing companies who broaden their product line to cover both the rich and the masses. Luxury products have the highest yields and can often tide manufacturers in times of recession when their mass markets are not buying. Tataâ€™s JLR is one good example.